Masafat is a Jordanian company specializing in providing diverse media services, adapting to rapid changes in media tools. The company focuses on developing tailored media strategies and plans that align with the identity and objectives of its clients, regardless of their goals and activities.
Masafat aims to deliver media services through a team of experienced media professionals who excel in crafting media strategies and actionable plans for companies and organizations. The company's distinctive approach relies on scientific research and surveys to assess the client's current situation, identify challenges, and understand the objectives, thereby bridging the gap between the client and the audience.
Masafat offers comprehensive media training services to help clients acquire the necessary skills and tools to produce professional and practical content. The company emphasizes fundamental principles to achieve its objectives, adhering to professional standards that ensure optimal engagement between clients and their audiences through effective information flow and follow-ups.
Masafat provides a range of training programs, including:
- Journalistic Arts: Training in print and broadcast journalism, along with media adaptation to industry transformations.
- Economic Journalism: Specialized training conducted by economic experts focusing on economic journalism skills.
Strategic Media Planning
Masafat believes in the importance of strategic planning through a qualified team that develops three-year media strategies for partnering institutions. These strategies are updated automatically and translated into actionable plans executed by a team of media experts who understand the media landscape, client needs, and required tools.
Crisis and Media Management
Masafat excels in crafting media narratives that serve organizations under normal conditions and managing media crises during exceptional circumstances and emergencies.
Message Coordination
The company is skilled at developing clear and unified media messages to prevent confusion and ensure consistency among all stakeholders, helping to manage and mitigate the impact of conflicting or dispersed messages.
Monitoring and Handling Misinformation
Masafat has the capability to monitor rumours and false news, understanding that such information can harm a client’s image. The company has extensive experience in training staff to interact with the public and build media skills, including media appearances.
Proposal for Economic, Financial, and Banking Journalism Training
Given the urgent need to supply the market with specialized economic journalism skills and improve journalists' performance in covering economic topics, Masafat proposes a two-week training program on "Economic, Financial, and Banking Journalism." This program is designed for 15 journalists from various media institutions and fresh graduates, addressing the increasing demand for professional coverage of economic crises.
Training Content
The program includes:
- Basics of Macroeconomics
- Changes in Financial and Economic Indicators
- Relationship between inflation and the dinar
- Relationship between growth and the dinar
- Economic concepts and their interrelations
- The Jordanian economy
- General budget
- Budget deficit
- Monetary and Fiscal Policy
- IMF Programs
- Monetary policy
- Foreign currency reserves
- Exports and their relation to the balance of payments and trade balance
- Central Bank Bulletin
- Definition and explanation of banking sectors
- M1, M2, M3
- Simplification and explanation of bank profits from interest
- Definition of banking facilities
- Structure of interest rates in banks
- Relationship between interest rates and loans
- Bank sector growth and its relationship with the central bank
- Issuances and purchasing processes
- Public debt concept and management
- Analysis of public debt
- Economic analysis
- Linking news with financial data
- Basics of mathematics and statistics
- Evaluation and Reporting
The training will include evaluation of outcomes and report it to the Central Bank.